As it has already been mentioned, traditional journalism is having a tough time (especially the printed) do to the ever-growing sub-culture of citizen blogging. However, this is not the time to despair. This is the time to create new ventures and take journalism to a new — better — level.
Therefore, whether it is concerning jobs or simply getting yourself out there to the “Smarter Social Networking” world, you must be able to understand and perform the modern marketing strategies. In hindsight, students need to understand marketing and how to market themselves.
Gone are the old, outdated concepts that journalists only produce content. New media companies like Engadget and Tech Crunch have been popping up. It’s not just the content that sells those sites, but rather it’s the ability of their founders to understand business and marketing — along with content — that has helped make those sites a success. I currently have friends running blogs on various subjects that have not only flourished, but aid in getting their digital resume and name out there:
Even if a student wants to take the traditional media route, learning how to market one’s self is a helpful skill to have. It will help students get more job offers and better job offers. It will also help students break into new media.
Start up a blog/website and get yourself out there kids.
Sevilla…the Andalusia region of Southern Spain. Our highlight featured a late-night Botellon (pre-party in the streets) on the river, which afterwards, lead to a us seeing/hearing some sort of party going on further down. Without hesitation, our stupor of a group attracted like zombies towards the lights, music, and bass…boom..boom (yeaaaaaah). Upon arriving, jaws drop as we witness the two-story ship with a DJ on the second floor, open bar on the bottom, candy, food, and all….accompanied by security and a crowd of people dressed far nicer than us, and some looked twice the age. A woman is at the tip of the walk-on point gathering last invitees, we approached calmly and ask her in Spanish what we would have to do to get on the boat. She thought for a few seconds, then looked up with a half-grin and replied back in Spanish “Why not? It’s my 35th birthday”, and a handful of under-dressed young adults jump on and scatter excitedly. In short: That Botellon had evolved into an all night booze-cruise-electro-birthday-river-fiasco around Sevilla, we all enjoyed thoroughly (the bar tenders new my drink by the end of the night) and got to know some cool locals. Later…I got back to the hotel rooms that the program had put us up in and scavenged for some sleep before the big tour the next day. During the tour we explored the King’s Palace, Torre de Oro, Toro rings, Columbus Cathedral, the city in general, and more.
Seville is rad. Thanks for letting us celebrate your birthday with you lovely Spanish woman.